Mr Dinesh Chandra Pandey, Founder, Shankar Fenestrations & Glasses

In the last few years, uPVC (unplasticised polyvinyl chloride) windows and doors have gained immense popularity in India. What was once primarily seen in luxury residences and urban high-rise apartments is now becoming a favourite option even in Tier 2 and Tier 3 cities! Why? Because people are becoming accustomed to quality, longevity, and energy efficiency. uPVC has all of this and more — it is perfect for the expanding towns and cities across the nation.

One of the reasons it is becoming more popular is simply low maintenance. Traditional wood windows and doors will require painting, polishing, and repairs throughout the year in any climate; during coastal exposure, wood options can rot or deteriorate. If, however, you choose uPVC, it cannot rust, fade, warp or pull away with age. When installed, new uPVC will stay looking fresh for years and only needs a simple wipe to clean. This is especially important to homeowners looking for affordable, long-lasting solutions — this is much better than modifying your expensive home with routine upkeep!

Weather resistance is another key advantage. The summer in several Tier 2 and Tier 3 cities in India can be extremely hot, accompanied by heavy rain or high humidity. A uPVC door or window has no problem dealing with the conditions and will not lose its strength or lustre. They will not swell in the wet or crack and become brittle in the heat, while wooden doors or window frames often do.

Energy efficiency is also an important factor. uPVC can help keep the house cool in summer and warm in winter, as it is very good at keeping heat and cold out – and it means that there is less reliance on air-conditioning or heating systems, saving many families money on energy bills. As families in smaller towns seek out sustainable lifestyles, this creates additional interest in uPVC, as it is a smart and eco-friendly product. Furthermore, the greater appeal of uPVC is also driven by the increasing awareness and availability of uPVC products. Previously only available in larger cities, many brands and manufacturers in India are now acquiring a smaller-town customer base.

Local dealers and owners are already urging builders and consumers to consider uPVC for a new house, school, office, or even a hospital. A lot of people are seeing it for themselves and are understanding that uPVC is a much more land-smart option than the traditional building materials.

The overall aesthetic is a factor. Nowadays, uPVC windows and doors have an array of colours, styles, and finishes, whether simply an easy-to-clean wood look, a floating oak look, or a smooth white or grey frame. This adds a degree of elegance and modernity for families building new homes or upgrading existing homes.

Homeowners can match their interiors and have a fashionable, urban look for their houses while not spending a lot of money.

UPVC is growing in Tier 2 and Tier 3 cities because it combines beauty, strength, and convenience. It is “lifestyle” designed for people who want quality without maintenance. The growing awareness will elevate uPVC from a trend to a mainstay of modern Indian homes — showing that good design and durability should be achievable for everyone regardless of city level.